You’re working too hard for too little, if you’re like most founders.
If you want to grow more, do less.
Raising Cane’s sells chicken fingers. You can buy 3, 4, or 6 chicken fingers. Their kids’ menu: 2 chicken fingers. Want a sandwich? Chicken fingers in between two pieces of bread.
Raising Cane’s is worth $20 billion. Todd Graves, the founder, still owns 92%.
Do one thing well
Create one really good product people want.
Create one really good sales funnel that converts a lot of visitors into buyers who buy a lot upfront.
Master one traffic source to get customers for free consistently.
Turn waste into wealth
Here’s how to grow a business for free:
- Find wasted money in your business (or personal life)
- Stop spending money on it
- Invest that money into doing one thing well
I just read a case study about a brand that redirected 90% of “bottom of funnel” Amazon ad spend toward “top of funnel” Meta ad spend over 6 months. Sales doubled.
Application
- What is the one thing that, if you mastered it, would produce massive progress?
- What can you cut, reduce, or hire someone else to do to make room for #1?
—Matt
P.S. Own a $1M+ business and need clarity on exactly where to focus for the greatest growth? Watch this.