If I wanted to make $10M in 18 months from scratch, I’d sell this product.
I’ve built five $10M+ businesses, and there’s one thing I’ve come to realize:
Most people fail to build big businesses because they choose the wrong products.
Your goal determines your product.
Choose the right product, and scaling to your goal, no matter how big, is much, much easier.
Choose the wrong product, and it’s like pushing a 500-pound boulder up a hill…it doesn’t matter how hard you push, or how hard you work, you’re not going to get to the top.
Here’s the exact type of products I’d sell to build an 8-figure business in 18 months:
Healthy snacks
- LesserEvil sold its popcorn business for $750M.
- Siete sold their health tortilla chips business for $1B.
- Poppi sold its prebiotic soda brand for $1.8B.
- SmartSweets exited for $390M.
- Hu Kitchen sold its healthier chocolate bars brand for $340M.
I’m not even close to running out of examples.
People will always want better health, but they want healthy food to taste good.
Find a big, stale, unhealthy product and make it healthier and tastier for a fast track to rapid growth.
Don’t know what product to sell? Go to your local big grocery store and see what products they put in the most prominent shelf space. Find something that needs a modern, healthier refresh.
Two even more surprising categories to build 8-figure businesses
What category is usually written off as too complicated and too commoditized, yet is a $2T worldwide business that Amazon is TERRIBLE at (good for us)?
Also, what category has existed for as long as humans have, yet is being refreshed by upstart, hungry, smart ecommerce entrepreneurs, making it healthier and cleaner (including one that just got named a top 10 fastest-growing company in LA)?
I break down both of these categories, plus the exact 8-step process I’d follow to choose a product to build a $10M business in the next 18 months, in this new 100% free video:
—Matt